The Opportunity
Linkedin set us the challenge to uplift their engagement with senior sales executives and decision makers at medium-size to enterprise-scale businesses, the potential buyers of their Sales Solutions products. They asked for an impactful ‘moment’ of activity to launch the campaign supported by a long-tail of engagement to drive consideration and enquiries.
Our Approach
Our data insights informed us that the best people to communicate with Linkedin target customers were the brands’ existing clients. The data informed our development of a thought-leadership approach delivered through a multi-channel content program. Working with three exemplar Linkedin clients we combined experiential activity with media amplification to share their narratives, experiences and insights.
Solution
The Deep Sales Live symposium featuring Reachdesk, Ricoh Europe and Outreach engaged with over 1400 targeted active live participants. The long tail was secured through a media partnership with The Times Online featuring a native-content film series of LinkedIn case-studies and cross-promoted through The Times’ eco-system as well as Linkedin owned and social channels.
Creating Value
ROI on the campaign was 10 x typical ad spend* and with over 16,000 people actively engaging with the campaign. This campaign provided LinkedIn Sales Solutions with greater engagement for the investment than its traditional performance marketing approach. By combining thought-leadership, experiential and content-marketing Hollr maximised the opportunity to deliver Linkedin Sales Solutions its strongest quarter of enquiries in 2023.
