What is Generative AI and why are 89% of UK CMOs Already Using it?

A robot and human handshake

By Helen Moore, Managing Partner The first in our series of three blog posts diving into Censuswide’s recent report, ‘The Voice of the UK CMO 2025’ – this time focused on key takeaways around the technology on everyone’s minds – artificial intelligence. Market research consultancy Censuswide has just released its must-read report for marketing, PR […]

How Corporate Influencers & Creators Can Add to Your Brand’s Story

By Helen Moore, Managing Partner   Are you sitting comfortably?  Then I’ll begin … That’s how a good story starts, right?  Storytelling is pivotal to our work for clients here at Hollr. With attention increasingly in short supply there’s a growing recognition that people respond to great stories and so the skill of storytelling can’t […]