By Chris Mounsey-Thear, Managing Partner
In an age of noise, confusion and ‘miracle cures’ at every scroll, finding someone you can actually trust about your health (beyond your GP) feels rarer than ever. That’s exactly why programmes like The Dr Hilary Show – hosted by renowned media medic Dr Hilary Jones – matter, and why, in 2025, trusted voices have never been more vital in health communications.
I don’t know about you, but these days I can’t go online without being told what’s supposedly good or bad for me – and for a rotund, robust chap in his mid-late forties the list appears to be pretty extensive! One influencer swears by a new supplement, while another claims to have hacked sleep or exercise and before I know it, I’m knee-deep in contradictions and pseudoscience.
As we all know, the irony is that we’ve never had more access to information, yet it’s harder than ever to know who or what to believe when it comes to health, finances or relationships. And when it comes to health, something so deeply affecting and important, that uncertainty really matters.
The role of credible communicators
As we move through 2025, the need for trusted voices in health communication feels as pressing as ever, even after everything we all went through during Covid. The digital world has opened the floodgates to opinion, but it hasn’t necessarily improved understanding. Anyone with a smartphone can call themselves a health expert, but reach doesn’t equal reliability. Amid all the noise, what most of us want are calm, credible guides who can separate the evidence from the nonsense – professionals who speak not just from data, but from genuine experience and care.
Medical science is rarely straightforward, so sound bites alone aren’t very helpful. Most conditions aren’t fixed by a single solution and even the best treatments can vary from person to person. Trusted medical communicators understand this. They can explain complexity without patronising us, and they know that sometimes the most honest answer is, “Look, we’re still learning.” In contrast, social media often rewards the loudest voices – the ones who make the biggest claims in the fewest words. But when the topic is people’s health, confidence without qualification is a dangerous mix.
That’s why trusted medical voices are so essential for consumers, professionals and communicators. They don’t just share facts – they give those facts meaning and relevance to people’s lives. They bring context, compassion and clarity. They remind us that health isn’t just a trend; it’s a lifelong conversation grounded in science and empathy. And that’s exactly what The Dr Hilary Show is all about.
Offering clarity among the confusion
Created by Hollr in partnership with host Dr Hilary Jones, the programme aims to bring credibility and calm back into health communication. Dr Hilary has been a reassuring voice in British households for decades – a GP who’s not only seen it all in practice but can explain it all in plain English. His combination of warmth, wisdom and evidence-based perspective has made him one of the most trusted medical figures in the country.
Each episode of The Dr Hilary Show tackles subjects that affect real people in real life, from the spread of online health scams to the growing use of prescription weight-loss drugs, mental wellbeing, recovery and prevention. Viewers and listeners are encouraged to send in questions via the Ask Dr Hilary feature, turning the show into a genuine two-way conversation rather than a lecture. It’s intelligent without being intimidating, informative without being alarmist and most importantly, it’s honest.
Integrity in the age of AI and accessible health for all
Crucially, Dr Hilary is transparent about his work and actively challenges the abundance of AI-created content that illicitly uses notable medical voices like his to promote products. He makes it clear he doesn’t endorse or promote products online – a rare stance that speaks volumes about his integrity and independence.
One of the show’s real strengths is its accessibility. Reliable health information shouldn’t be hidden behind jargon or paywalls. The Dr Hilary Show is available across YouTube, local radio, podcast platforms, social media (IG, FB, TT and as of this month, LinkedIn), his official website and a regular newsletter – making it easy for people to engage however suits them best. Whether it’s a video over breakfast, a podcast on the school run or a quick update in your inbox, the show ensures credible medical insight and interesting health stories are always within reach, for everyone, not just those in the know.
Staying relevant and trusted in the evolving healthcare landscape
Of course, trust isn’t something you earn once and keep forever – it has to be maintained. People’s media habits change almost as quickly as science evolves, and so must the way we talk about health. A trusted voice has to be open to change, ready to update old advice and willing to admit when new evidence shifts the picture. That humility, along with the ability to say “things have changed,” is one of the defining marks of genuine expertise.
The partnership between Hollr and Dr Hilary Jones reflects exactly that spirit. Hollr – working alongside our content partner Sassy+ – brings production quality and storytelling expertise, while Dr Hilary brings the medical credibility, compassion and grounded perspective that keeps it all real. Together, we’ve built something that feels refreshingly different to other options out there: a space where people can hear about health in a way that’s accessible, evidence-based and deeply human.
A public service for the digital age
In a time when misinformation spreads faster than truth, trusted voices aren’t just helpful – they’re a public service. They don’t scaremonger, they don’t sensationalise and they certainly don’t sell fads. They help people make sense of their health with honesty and respect.
The Dr Hilary Show proves you can combine medical expertise, empathy and modern media to create something genuinely valuable. Because when it comes to health, trust isn’t just nice to have – it’s everything.
If you’re interested in learning how Hollr could support your marcomms needs, get in touch at [email protected].